GROW YOUR BUSINESS.
BUILD A LEGACY.
The only business coaching program built exclusively for CrossFit Affiliate Owners to grow your gym, increase revenue, and develop world-class coaches.
YOU OPENED YOUR GYM TO CHANGE LIVES...
NOT TO STRUGGLE MONTH TO MONTH
Most Affiliate Owners start with passion, but passion has a shelf life.
You’ve put too much time, energy, and money into your gym to keep feeling like you’re treading water.
The good news? The solution is simple—but not easy.
Run your gym like a business and develop your Coaches so you can grow your community and create a lasting impact.
CROSSFIT APPROVED TO HELP YOU GROW.
CrossFit created the most effective training methodology in the fitness industry- and now, with Affiliate University, Affiliate owners have the business methodology to match.
With over 1000+ Affiliates transformed, Affiliate University is the world's first and only CrossFit-endorsed business coaching and coach development program.
HOW IT WORKS: YOUR PERSONALIZED ROADMAP TO A THRIVING AFFILIATE
Follow a proven process, avoid costly trial and error, and finally build a gym that works for YOU.
Assess Your Business
We analyze your systems, finances, and coaching.
We Create a Plan
A roadmap tailored to your gym’s unique goals.
Work With Your Coach
Ongoing expert guidance and accountability.
Grow Your Affiliate
Implement proven systems and watch your gym thrive.
WHAT'S INSIDE AFFILIATE UNIVERSITY
THE TWO PILLARS OF A THRIVING AFFILIATE
Business Development
Build a Profitable, Sustainable Gym
- CUSTOM GROWTH PLAN
Get a clear roadmap tailored to your gym. - WEEKLY BUSINESS COACHING CALLS
Improve revenue, pricing, sales, and retention. - PROVEN BUSINESS PLAYBOOK
Learn systems for pricing, marketing, and member retention. - ACCOUNTABILITY & SUPPORT
Stop guessing—get expert guidance every step of the way.
Coaches Development
Elevate Your Coaches, Elevate Your Gym
- WEEKLY COACHES DEVELOPMENT CALLS
Your staff gets feedback from Level 4 Coaches. - COACHES DEVELOPMENT CURRICULUM
Structured training to improve on-floor coaching. - FEEDBACK FROM LEVEL 4 COACHES
Get your entire staff's coaching review by CF-L4s - COACHING STANDARDS & ASSESSMENTS
Deliver world-class coaching, every class.
↓ Apply now to get your FREE customized business & coach development plan ↓
Frequently Asked Questions
How do I know this will work for my gym?
We’ve worked with gyms of all sizes, locations, and stages of growth—from brand-new affiliates to those that have been around for over a decade. Whether you’re in a small town or a competitive metro area, Affiliate University provides a personalized plan tailored to your gym’s specific needs. You won’t be getting cookie-cutter advice—you’ll be working with experts who help you build a strategy that works for YOU.
What if I don’t have time?
If you’re feeling overwhelmed, that’s exactly why you need this program. Most affiliate owners spend all their time coaching, managing daily operations, and putting out fires—leaving no time to fix the root problems keeping them stuck. But if you can commit just 5 hours per week, we can get you where you want to go and give you back even more time. We’ll help you implement systems that free up your schedule, so you can step back from coaching every class, grow your business, and build a gym that works for you—not the other way around.
What if I can’t afford it?
We get it—if your gym is struggling, making an investment in mentorship can feel like a big decision. But the reality is, if your gym isn’t profitable, you can’t afford NOT to fix it. To make it even easier, we offer flexible financing options so you can start making changes now without a huge upfront cost. Plus, we stand by our process with a risk-free guarantee: If you follow the program and don’t make your investment back, we’ll continue working with you for free until you do. There is zero risk—only the opportunity to build the thriving, profitable gym you’ve always wanted.
What makes this different from other business mentorship programs?
We’ve been where you are. We’ve worked with and tried other programs that offered cookie-cutter solutions, peer-to-peer coaching, and pushed us to change our business model. None of it worked. So we built the program we wish we had—one designed by CrossFit Affiliates, for CrossFit Affiliates. Our team has spent over a decade building wildly successful gyms and developing world-class coaches. We know what actually moves the needle, and we work with you to implement proven systems that fit your gym, your vision, and your goals—without wasting time on strategies that don’t apply to CrossFit.