Rory McKernan has been a big part of the CrossFit community for over a decade. He was part of the CrossFit Seminar Staff for several years before moving over to the CrossFit Media Team. He has been part of the Update Show for the CrossFit Games as well as a color commentator for the the Open, Regionals and the Games. He recently co-wrote a book with Katrin Davidsdottir entitled “My journey to becoming a two time CrossFit Games Champion”. We discuss social media and what affiliates can do to enhance the their brands using online platforms.